Jaxx / Hooligan

This was a challenging project. The brief required 2 separate stores: Jaxx (women’s) & Hooligan (men’s) to co-exist in the same tenancy. 

Each store was to have it’s own identity, while also being complimentary to each other.  Jaxx is bright and fresh, while Hooligan is dark, raw and industrial.  Clever use of dividing walls and subtle variations in ceiling finishes has allowed us to successfully fulfill the client’s requirements.  Contrasting materials, creative lighting and well considered display of collected items has resulted in an interesting space that merges building with art.